Selected work

Numbers that matter.
Stories behind them.

A selection of recent campaigns across B2B SaaS, e-commerce, professional services and education. Real budgets. Real outcomes. Replace with your own case studies as you build the portfolio out.

B2B SaaS · LinkedIn + Google

Cutting CPL by 58% on a flat budget.

A B2B platform was pouring spend into LinkedIn with weak qualification. We rebuilt the funnel around lead-quality scoring, layered Google Search underneath, and rewrote the creative around a single sharper hook.

−58%
Cost per qualified lead
3.4×
SQL volume
E-commerce · Meta + TikTok

Doubled ROAS through creative, not budget.

A DTC homewares brand was stuck at break-even. We didn't change the spend — we changed the creative. Twelve new concepts, weekly testing, a clear winner inside three weeks.

2.1×
Blended ROAS
−31%
CPA on Meta
Professional services · Google Search

From "is paid working?" to a clear yes.

A regional firm couldn't tell whether their paid spend was paying back. We rebuilt tracking, cleaned out 60% of irrelevant keywords, and now report on closed revenue — not clicks.

£487k
Pipeline attributed
5.6×
Return on ad spend
Higher education · Multi-channel

A full applicant funnel, properly measured.

A university programme wanted clarity on which channels were actually delivering applicants — not clicks, not leads. We built the attribution, fed CRM data back into ad platforms, and shifted budget toward what worked.

+72%
Application volume
−24%
Cost per applicant
Sectors we know

B2B SaaS · E-commerce · Professional services · Higher education · Healthcare · Hospitality.

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