Cutting CPL by 58% on a flat budget.
A B2B platform was pouring spend into LinkedIn with weak qualification. We rebuilt the funnel around lead-quality scoring, layered Google Search underneath, and rewrote the creative around a single sharper hook.
No bolted-on services we can't deliver well. One flower, four petals — creative, media, execution and service, meeting at a single centre.
Concepts and assets made with craft — built on audience insight, refined through testing. Static, motion, UGC; whichever route the work calls for.
See howPaid media engineered around the metric your finance team cares about — qualified leads at a cost you can scale. Every channel earns its place.
See howOne page, plain English. What worked, what didn't, what's next — and the why behind every recommendation. No dashboards you'll never open.
See howA named lead on your account. Replies inside the hour. Updates before you have to ask. Service you can feel — not a perk bolted on the side.
See howWe don't think advertising is complicated — we think it's been made complicated, by jargon, dashboards no-one reads, and account managers you can't reach. We strip it back to what works, by people who'll pick up the phone.
No pitch, no deck. Twenty minutes on what you've tried, what's working and what isn't. We tell you straight whether we're the right fit.
Channels, budget, creative direction, KPIs. A single page you can show your board, with every recommendation justified.
Tracking, audiences, creative and copy — all built and live within two working days of sign-off. We don't drag onboarding out.
Weekly check-ins, monthly one-page reports, quarterly reviews. You're never wondering what we're doing, or why.
No deck, no sales pitch. Just twenty minutes on what you're trying to grow and whether we can help.
Start a conversationWe don't sell a hundred services we can't deliver well. We sell four — sharpened over thousands of campaigns and millions of pounds in tested ad spend. One flower, four petals, a single centre.
Static · Motion · UGC · Copy
Most ad creative dies on impact because it was made by guesswork. Ours starts with audience insight — what they fear, want and scroll past — then gets tested in market and refined weekly. We make work that performs and looks good doing it.
Lead generation · ROAS · CPL
We engineer paid media around the only metric that matters — qualified leads at a cost-per-acquisition your business can actually scale. Every channel earns its place. Every pound is accountable. We kill what isn't working before it costs you the next quarter.
Reports · Insight · Recommendations
A dashboard you never open isn't reporting — it's wallpaper. We send one-page monthly reports written in plain English, with what worked, what didn't, what we're doing about it next, and the data to back it up. Quarterly deep-dives on the bigger questions when you need them.
Account · Support · Partnership
Most agencies treat service as overhead. We treat it as the product. A direct line to the person running your account. Replies inside the hour during work hours. Proactive updates before you have to chase. Quarterly reviews that actually move things forward.
Twenty minutes. No deck, no pitch. We'll tell you straight whether we can help.
Start a conversationA selection of recent campaigns across B2B SaaS, e-commerce, professional services and education. Real budgets. Real outcomes. Swap in your own case studies as you build the portfolio out.
A B2B platform was pouring spend into LinkedIn with weak qualification. We rebuilt the funnel around lead-quality scoring, layered Google Search underneath, and rewrote the creative around a single sharper hook.
A DTC homewares brand was stuck at break-even. We didn't change the spend — we changed the creative. Twelve new concepts, weekly testing, a clear winner inside three weeks.
A regional firm couldn't tell whether their paid spend was paying back. We rebuilt tracking, cleaned out 60% of irrelevant keywords, and now report on closed revenue — not clicks.
A university programme wanted clarity on which channels were actually delivering applicants — not clicks, not leads. We built the attribution, fed CRM data back into ad platforms, and shifted budget toward what worked.
Tell us where you are now and where you want to be. We'll tell you whether we can help — and how.
Start a conversationThe dogwood is hardy, native and quietly striking — it blooms early, holds its colour through the seasons, and grows just as happily in a city as in open country. The right name for an agency built in Belfast: rooted in place, made to last.
Polished decks. Confusing dashboards. Account managers who vanished after onboarding. Reports written for other marketers, not the people writing the cheques.
We wanted to build something different. An agency that strips the work back to what actually grows businesses — leads at a sustainable cost, creative that connects, reporting that explains, and a team that turns up.
No buzzwords. No theatre. Just the four things we do, done properly, by people who pick up the phone.
We know Belfast, and we know our clients. Proximity is our advantage — close enough to understand the market, the people and the room you're trying to win.
Every asset is considered. We don't ship filler. Lean process, one-page strategy, plain-English reports — nothing added for theatre.
Clear reporting, real insight, no vanity metrics. If something isn't working, we tell you before you have to ask. No spin, no delay.
A dedicated team that answers — service you can feel. A named lead, replies inside the hour, updates before you chase.
Great advertising isn't complicated. It's clear, it's relevant, and it performs. Everything else is noise — and we'll quietly take it away for you.
A twenty-minute conversation, no obligation, no deck. We'll tell you straight whether we're the right team for what you're trying to grow.
Start a conversationNo sales pitch. No deck. Just an honest conversation about whether we're the right fit. Tell us a little about your business below — we'll reply within one working day.
The flowering dogwood carries four notched bracts around a central cluster. We kept all four — each a nod to a part of what we do — meeting at one shared centre. Symmetry, four-fold; balanced at any size.
Four petals — creative, media, execution, service. A true dogwood notch at every tip; never round it off. A sage seed-cluster holds the centre together.
Never crowd the logo with type, edges or other marks. Don't stretch, recolour the petals, rotate the mark, place it on a clashing colour, add effects, or reset the wordmark type. Minimum size: 24px on screen, 10mm in print.