Digital advertising · Belfast

Advertising
that earns
its place.

01 Rooted — we know our city and our clients
02 Crafted — every asset considered, no filler
03 Accountable — real insight, no vanity metrics
04 Present — a team that actually answers
3×
Average ROAS uplift
−42%
Cost per qualified lead
48h
From sign-off to live
100%
Calls answered, always
What we do

Four disciplines,
done properly.

No bolted-on services we can't deliver well. One flower, four petals — creative, media, execution and service, meeting at a single centre.

01 / Advertising creative

Creative that earns the click.

Concepts and assets made with craft — built on audience insight, refined through testing. Static, motion, UGC; whichever route the work calls for.

See how
02 / Media strategy

The right channels, the right plan.

Paid media engineered around the metric your finance team cares about — qualified leads at a cost you can scale. Every channel earns its place.

See how
03 / Reporting & insight

Reports you'll actually read.

One page, plain English. What worked, what didn't, what's next — and the why behind every recommendation. No dashboards you'll never open.

See how
04 / Customer service

A team that actually answers.

A named lead on your account. Replies inside the hour. Updates before you have to ask. Service you can feel — not a perk bolted on the side.

See how
Our philosophy

No fluff, no vanity metrics. Just sharp creative, placed well and measured honestly.

We don't think advertising is complicated — we think it's been made complicated, by jargon, dashboards no-one reads, and account managers you can't reach. We strip it back to what works, by people who'll pick up the phone.

How it works

Four steps.
No surprises.

01

An honest conversation

No pitch, no deck. Twenty minutes on what you've tried, what's working and what isn't. We tell you straight whether we're the right fit.

02

A one-page strategy

Channels, budget, creative direction, KPIs. A single page you can show your board, with every recommendation justified.

03

Live in 48 hours

Tracking, audiences, creative and copy — all built and live within two working days of sign-off. We don't drag onboarding out.

04

Optimise & report

Weekly check-ins, monthly one-page reports, quarterly reviews. You're never wondering what we're doing, or why.

Get in touch

Let's make something
that grows.

No deck, no sales pitch. Just twenty minutes on what you're trying to grow and whether we can help.

Start a conversation
Services

Four disciplines.
Zero filler.

We don't sell a hundred services we can't deliver well. We sell four — sharpened over thousands of campaigns and millions of pounds in tested ad spend. One flower, four petals, a single centre.

01 — Advertising creative

Static · Motion · UGC · Copy

Creative that earns the click.

Most ad creative dies on impact because it was made by guesswork. Ours starts with audience insight — what they fear, want and scroll past — then gets tested in market and refined weekly. We make work that performs and looks good doing it.

  • Static and animated ad concepts
  • UGC sourcing & production direction
  • Short-form video for Meta, TikTok, YouTube
  • Ad copywriting & hooks
  • Creative testing frameworks
  • Landing-page design & CRO
  • Brand-aligned templates for in-house teams
02 — Media strategy

Lead generation · ROAS · CPL

The right channels, the right plan.

We engineer paid media around the only metric that matters — qualified leads at a cost-per-acquisition your business can actually scale. Every channel earns its place. Every pound is accountable. We kill what isn't working before it costs you the next quarter.

  • Google Search & Performance Max
  • Meta & Instagram Ads
  • LinkedIn lead-gen campaigns
  • TikTok & YouTube
  • Conversion tracking & attribution setup
  • Landing-page conversion audits
  • Lead-quality scoring & CRM feedback loops
03 — Reporting & insight

Reports · Insight · Recommendations

Reports you'll actually read.

A dashboard you never open isn't reporting — it's wallpaper. We send one-page monthly reports written in plain English, with what worked, what didn't, what we're doing about it next, and the data to back it up. Quarterly deep-dives on the bigger questions when you need them.

  • Monthly one-page performance reports
  • Live dashboards for the data-curious
  • Quarterly strategic reviews
  • Cohort & LTV analysis
  • Competitive benchmarking
  • Channel attribution modelling
  • Audience & market insight reports
04 — Customer service

Account · Support · Partnership

The kind that's gone missing.

Most agencies treat service as overhead. We treat it as the product. A direct line to the person running your account. Replies inside the hour during work hours. Proactive updates before you have to chase. Quarterly reviews that actually move things forward.

  • Named account lead — same person, every time
  • Direct WhatsApp / Slack / phone access
  • Same-hour replies during business hours
  • Weekly progress check-ins
  • Proactive flagging when numbers shift
  • Quarterly business reviews
  • No call centres. No ticket queues. Ever.
Next step

Tell us what you're trying to grow.

Twenty minutes. No deck, no pitch. We'll tell you straight whether we can help.

Start a conversation
Selected work

Numbers that matter.
Stories behind them.

A selection of recent campaigns across B2B SaaS, e-commerce, professional services and education. Real budgets. Real outcomes. Swap in your own case studies as you build the portfolio out.

B2B SaaS·LinkedIn + Google

Cutting CPL by 58% on a flat budget.

A B2B platform was pouring spend into LinkedIn with weak qualification. We rebuilt the funnel around lead-quality scoring, layered Google Search underneath, and rewrote the creative around a single sharper hook.

−58%
Cost per qualified lead
3.4×
SQL volume
E-commerce·Meta + TikTok

Doubled ROAS through creative, not budget.

A DTC homewares brand was stuck at break-even. We didn't change the spend — we changed the creative. Twelve new concepts, weekly testing, a clear winner inside three weeks.

2.1×
Blended ROAS
−31%
CPA on Meta
Professional services·Google Search

From "is paid working?" to a clear yes.

A regional firm couldn't tell whether their paid spend was paying back. We rebuilt tracking, cleaned out 60% of irrelevant keywords, and now report on closed revenue — not clicks.

£487k
Pipeline attributed
5.6×
Return on ad spend
Higher education·Multi-channel

A full applicant funnel, properly measured.

A university programme wanted clarity on which channels were actually delivering applicants — not clicks, not leads. We built the attribution, fed CRM data back into ad platforms, and shifted budget toward what worked.

+72%
Application volume
−24%
Cost per applicant
Sectors we know

B2B SaaS · E-commerce · Professional services · Higher education · Healthcare · Hospitality.

Could be next

Want results like these?

Tell us where you are now and where you want to be. We'll tell you whether we can help — and how.

Start a conversation
About

Named for
something that
flowers.

The dogwood is hardy, native and quietly striking — it blooms early, holds its colour through the seasons, and grows just as happily in a city as in open country. The right name for an agency built in Belfast: rooted in place, made to last.

The story

We started Dogwood because we'd watched too many businesses pay for advertising they didn't understand.

Polished decks. Confusing dashboards. Account managers who vanished after onboarding. Reports written for other marketers, not the people writing the cheques.

We wanted to build something different. An agency that strips the work back to what actually grows businesses — leads at a sustainable cost, creative that connects, reporting that explains, and a team that turns up.

No buzzwords. No theatre. Just the four things we do, done properly, by people who pick up the phone.

No fluff, no vanity metrics. Just sharp creative, placed well and measured honestly — by people who'll pick up the phone.
What we believe

Four non-negotiables.

01 / Rooted

We know our city.

We know Belfast, and we know our clients. Proximity is our advantage — close enough to understand the market, the people and the room you're trying to win.

02 / Crafted

Less, but better.

Every asset is considered. We don't ship filler. Lean process, one-page strategy, plain-English reports — nothing added for theatre.

03 / Accountable

Bad news, told first.

Clear reporting, real insight, no vanity metrics. If something isn't working, we tell you before you have to ask. No spin, no delay.

04 / Present

We pick up the phone.

A dedicated team that answers — service you can feel. A named lead, replies inside the hour, updates before you chase.

1×
Account lead per client
<1h
Reply time, business hours
0
Long-term lock-ins
100%
Independent
How we write & work

Warm, not matey. Clear, not clever. Local, not parochial. Honest, always.

Great advertising isn't complicated. It's clear, it's relevant, and it performs. Everything else is noise — and we'll quietly take it away for you.

Work with us

Let's see if we're a fit.

A twenty-minute conversation, no obligation, no deck. We'll tell you straight whether we're the right team for what you're trying to grow.

Start a conversation
Get in touch

Let's have a
straight conversation.

No sales pitch. No deck. Just an honest conversation about whether we're the right fit. Tell us a little about your business below — we'll reply within one working day.

Talk directly

Some people just want to talk. We get it.

Based
Belfast, Northern Ireland
Hours
Mon–Fri · 8:30–18:00
We answer every enquiry inside one working day. Most within the hour.

We reply within one working day · Belfast, NI

The identity

One flower,
four petals.

The flowering dogwood carries four notched bracts around a central cluster. We kept all four — each a nod to a part of what we do — meeting at one shared centre. Symmetry, four-fold; balanced at any size.

The mark

The notch is the detail.

Four petals — creative, media, execution, service. A true dogwood notch at every tip; never round it off. A sage seed-cluster holds the centre together.

Logo lockups

Four ways to sign off.

Dogwood Media
Primary · horizontal
The default. Mark and wordmark side by side, for headers and signatures.
Dogwood
Media
Stacked · centred
For square formats, social avatars and tight vertical spaces.
Dogwood Media
Reversed · on forest
Cream mark and wordmark on the deep forest surface, for statement moments.
Mark · standalone
The bloom on its own — favicons, app icons, watermarks and stamps.
Give it room

Clear space on every side equal to the height of one petal.

Never crowd the logo with type, edges or other marks. Don't stretch, recolour the petals, rotate the mark, place it on a clashing colour, add effects, or reset the wordmark type. Minimum size: 24px on screen, 10mm in print.